When the market asks for a solution: how Flaster Wraps began

Companies that want to brand their vehicles often can't find one partner for the whole job, from the idea to applying the film. That's why we launched Flaster Wraps, our vehicle branding team. We talked to Ivan Lojen, who leads it.

Where the idea came from

“Clients told us they were coordinating several suppliers, with delays and uneven quality, especially when vehicles were in several locations. By then we had branded several thousand vehicles, so the logical step was to bring it all under one roof.”

What makes us different

“Simplicity and consistency. Every stage is done in-house, so delivery is faster and there are fewer mistakes. We use proven, durable films that are easy to maintain.”

What the process looks like

• You send vehicle details and brand guidelines
• You get design proposals within a few days
• Once approved, the design goes to print and we book a slot
• Wrapping takes a few hours per vehicle

“We brand everything: cars, SUVs, vans, buses and trucks. Each type has its own rules, but the client only sends us the vehicle details.”

We're most motivated by projects others thought were too hard.

Quality and growth

“The team can brand several dozen vehicles a week. Films are printed centrally and applied by experienced installers. As we grow, we're expanding a network of partners trained to our standards.”

Advice for companies

“First set the goal: visibility, brand identity or a specific message. The more precise the brief, the faster a good proposal arrives. Good material and proper installation pay off in the long run.”

More about the team: wrap.flaster.co