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Case studies/ Split, Zadar, Dubrovnik and Pula, Croatia

Nescafé: iced coffee on the coast, in two waves

Nescaféclient
2026year
12,893,402impressions
325,628km driven
23 + 12vehicles in two waves
Sampling · Several cities

The goal

Introduce Nescafé Iced Coffee to people on the coast in the middle of the summer heat.

What we ran

Wave one: 23 vehicles in Nescafé design drove Split, Zadar, Dubrovnik and Pula, Croatia. Wave two, Nescafé Cold: 12 vehicles in Split and Zadar, with iced coffee tasting on board.

Result

Across two waves (23 and 12 vehicles), the campaign drove 325,628 km over 84 days and delivered 12,893,402 impressions. Reach peaked on Fridays and in the evening, around 22:00.

Nescafé
Nescafé
Nescafé
Nescafé
From the dashboard

Campaign results

Total impressions12,893,402
Kilometres driven325,628km
Vehicles35
Active cities4
Split, Croatia
Impressions
6,142,540
Kilometres
176,048 km
Zadar, Croatia
Impressions
3,225,700
Kilometres
68,870 km
Dubrovnik, Croatia
Impressions
1,964,718
Kilometres
40,270 km
Pula, Croatia
Impressions
1,032,307
Kilometres
32,570 km
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
050,000100,000150,000200,000250,000Mon · 144,948144,948MonTue · 155,568155,568TueWed · 165,810165,810WedThu · 170,206170,206ThuFri · 203,626203,626FriSat · 202,214202,214SatSun · 176,710176,710Sun
Impressions by proximity zoneshare of impressions
AMax15.3 %
BHigh45.1 %
CMedium28.5 %
DLow11.2 %
Daily average, week by week153,493 avg daily imp3,877 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9Wk 10Wk 11Wk 12Wk 13

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