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Case studies/ Sarajevo and Banja Luka, Bosnia and Herzegovina

Skechers: The Uno on the streets of Sarajevo and Banja Luka

Skechersclient
2024year
602,205impressions
25,255km driven
6vehicles
Several cities

The goal

Show Skechers Uno sneakers to a younger city audience.

What we ran

Vehicles in colourful Uno graphics drove Sarajevo and Banja Luka for a month.

Result

6 vehicles drove 25,255 km over 31 days and delivered 602,205 impressions. Reach peaked on Wednesdays and around 12:00.

Skechers
Skechers
Skechers
From the dashboard

Campaign results

Total impressions602,205
Kilometres driven25,255km
Vehicles6
Active cities2
Sarajevo, Bosnia and Herzegovina
Impressions
385,315
Kilometres
16,360 km
Banja Luka, Bosnia and Herzegovina
Impressions
216,890
Kilometres
8,895 km
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
05,00010,00015,00020,00025,000Mon · 17,38917,389MonTue · 21,24421,244TueWed · 21,67021,670WedThu · 16,31516,315ThuFri · 21,30321,303FriSat · 20,73920,739SatSun · 16,81616,816Sun
Daily average, week by week19,426 avg daily imp815 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5

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