How our creative team turns goals into vehicle design

An ad on a vehicle is seen in passing, often for just a few seconds. So the design has to stand out and still be clear enough for anyone to get the message.

It all starts with a conversation

First we listen to the brand's goals. Based on them we suggest the wrap type, the number of vehicles and the campaign length. Once the wrap type is set, the creative team knows how much space it has.

Three wrap types

• Cut: for shorter campaigns, from one month
• Partial: most of the vehicle in the brand's design, almost like a full wrap. The most common choice.
• Full: the whole vehicle, for longer campaigns and designs that stand out in traffic

A good vehicle design reads in three seconds.

Who does the creative

Our creative team works with the brand's agency or directly with the client. We propose the look and the message, and the client approves the final design. Then we pick the vehicles and drivers.

Vehicles are wrapped a day or two before the campaign starts, with films that don't damage the paint. The design proposal, preparation and wrapping are part of our offer.