A sample in hand, right after the ad

The best way to make someone love a product is to let them try it. Sampling does that, and in a vehicle it happens when the passenger is relaxed and has time.

What it looks like

The vehicle is in the brand's design, and at the end of the ride the driver hands the passenger a sample. Drivers pick up samples every day and know the campaign's key message, so the sample comes with a few words about the product.

First they see the ad, then they try the product.

Why it beats the street

• Attention. On the street people are in a hurry. In a vehicle they have a few minutes and nobody interrupts them.
• Context. The passenger has just seen the vehicle in the brand's design, so the sample makes sense.
• Less waste. One person gets the sample, with an explanation, not a crowd of passers-by.

What the brand gets

Besides the number of samples handed out, the brand gets the vehicles' impressions, routes and a heatmap of the city. Sampling can be combined with a flyer or a QR code, so you also see who acted after the ride.