The goal
Launch the Galaxy S24 and its AI features.
Case studies/ Zagreb, Croatia
Samsung Galaxy S24: AI on the road
Samsungclient
2024year
895,306impressions
37,287km driven
10vehicles
What we ran
Vehicles in Samsung design drove Zagreb, Croatia during the launch.
Result
10 vehicles drove 37,287 km over 32 days and delivered 895,306 impressions. Reach peaked on Saturdays and around 20:00, and the best day was 7 February with 59,248 impressions.
From the dashboard
Campaign results
Total impressions895,306
Kilometres driven37,287km
Vehicles10
Active cities1
SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
ImpressionsKm driven
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