Case studies/ Zadar, Pula, Split and Dubrovnik, Croatia

Visa: “Everywhere you want to be”

Visaclient
2025year
2,316,782impressions
161,967km driven
18vehicles

The goal

Show tourists they can tap to pay with Visa all over Croatia.

What we ran

Vehicles in Visa design drove Split, Zadar, Pula and Dubrovnik, Croatia through the season, with the message in English.

Result

18 vehicles drove 161,967 km over 95 days and delivered 2,316,782 impressions. Reach peaked on Fridays and around 9:00.

Visa
Visa
Visa
Visa
From the dashboard

Campaign results

Total impressions2,316,782
Kilometres driven161,967km
Vehicles18
Active cities4
Zadar, Croatia
Impressions
746,320
Kilometres
65,124 km
Pula, Croatia
Impressions
571,685
Kilometres
42,434 km
Split, Croatia
Impressions
531,042
Kilometres
24,556 km
Dubrovnik, Croatia
Impressions
467,735
Kilometres
29,853 km
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
010,00020,00030,00040,000Mon · 26,81226,812MonTue · 24,93224,932TueWed · 19,18419,184WedThu · 24,16024,160ThuFri · 32,50032,500FriSat · 27,38427,384SatSun · 15,30415,304Sun
Daily average, week by week24,387 avg daily imp1,705 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9Wk 10Wk 11Wk 12Wk 13Wk 14

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