What mirror campaigns are and why to choose them

A mirror campaign is the same campaign running at the same time in several cities. The creative, the rules and the measurement are the same, and each city adds its own impressions.

That's how we ran Raid and Autan with SC Johnson in four cities in Croatia and one in Slovenia, as a single campaign.

One creative, many locations

Vehicles in each city carry the same design and drive that city's key routes. Targeting and the approach to the audience are the same everywhere, so results can be compared directly.

One plan, one contact, one report.

Why it pays off

• Regional reach without a separate campaign for each city
• The same standard of quality, branding and measurement in every country
• One report with impressions by city

Campaign data can also feed later digital advertising for the same brand. Flaster now operates in six countries, so one campaign can cross borders too.