Co-funded by the European UnionFunded by the European Union – NextGenerationEU
CountryCroatia
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Case studies/ Zagreb, Croatia

Bosch: #LikeABosch on the streets of Zagreb

Boschclient
2025year
2,605,414impressions
92,361km driven
9vehicles

The goal

Present Bosch home appliances with a premium look.

What we ran

Vehicles with Bosch creative drove the business districts of Zagreb, Croatia.

Result

9 vehicles drove 92,361 km over 63 days and delivered 2,605,414 impressions. Reach peaked on Thursdays and around 10:00, and the best day was 13 June with 138,494 impressions.

Bosch
Bosch
Bosch
From the dashboard

Campaign results

Total impressions2,605,414
Kilometres driven92,361km
Vehicles9
Active cities1
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
020,00040,00060,000Mon · 42,07542,075MonTue · 48,63948,639TueWed · 49,85649,856WedThu · 51,26451,264ThuFri · 43,15743,157FriSat · 34,33934,339SatSun · 20,16120,161Sun
Daily average, week by week41,356 avg daily imp1,466 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9

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