Co-funded by the European UnionFunded by the European Union – NextGenerationEU
CountryCroatia
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Case studies/ Zagreb, Croatia

Cockta Blondie: cold samples in taxis

Cockta Blondieclient
2022year
5,093,371impressions
93,614km driven
10vehicles
6,000+samples handed out
Sampling

The goal

Launch a new drink and get it into people's hands.

What we ran

Passengers in taxis got a chilled Cockta Blondie during the ride.

Result

10 vehicles drove 93,614 km over 85 days and delivered 5,093,371 impressions. Reach peaked on Wednesdays and around 18:00. More than 6,000 samples and fantastic feedback.

Cockta Blondie
Cockta Blondie
Cockta Blondie
Cockta Blondie
From the dashboard

Campaign results

Total impressions5,093,371
Kilometres driven93,614km
Vehicles10
Active cities1
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
050,000100,000150,000Mon · 23,95823,958MonTue · 58,35958,359TueWed · 146,773146,773WedThu · 94,28194,281ThuFri · 35,09735,097FriSat · 19,04819,048SatSun · 19,66819,668Sun
Daily average, week by week59,922 avg daily imp1,101 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9Wk 10Wk 11Wk 12

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