Case studies/ Zagreb, Croatia

L'Oréal Paris: launching the Elseve Collagen Lifter spray

L'Oréal Parisclient

2026year

3,555,638impressions

103,062km driven

22vehicles

The goal

Introduce the new Elseve Collagen Lifter refreshing volume spray.

What we ran

Flaster vehicles carried the launch campaign for the new spray.

Result

22 vehicles drove 103,062 km over 40 days and delivered 3,555,638 impressions. Reach peaked on Fridays and around 9:00, and the best day was 2 June with 174,818 impressions.

From the dashboard

Campaign results

Total impressions3,555,638

Kilometres driven103,062km

Vehicles22

Active cities1

Kilometres and impressions by hour00:00 – 23:00

ImpressionsKm driven

Impressions heatmapday × hour

SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00

Average impressions by day of weekMon – Sun

Impressions by proximity zoneshare of impressions

AMax12.1 %

BHigh20.5 %

CMedium38.5 %

DLow28.9 %

Daily average, week by week88,891 avg daily imp2,577 avg daily km

ImpressionsKm driven

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