Case studies/ Zagreb and Split, Croatia

Philips OneUp: an electric mop on the road

Philipsclient

2026year

2cities

Newproduct launch

Several cities

The goal

Introduce OneUp, a cordless electric mop that keeps clean and dirty water apart.

What we ran

Vehicles carrying the OneUp campaign drove everyday city routes in Zagreb and Split, Croatia.

From the dashboard

Campaign results

Total impressions18,525,170

Kilometres driven343,006km

Vehicles18

Active cities2

Zagreb, Croatia

Impressions: 15,030,907
Kilometres: 189,944 km

Split, Croatia

Impressions: 3,494,263
Kilometres: 103,133 km

Kilometres and impressions by hour00:00 – 23:00

ImpressionsKm driven

Impressions heatmapday × hour

SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00

Average impressions by day of weekMon – Sun

Impressions by proximity zoneshare of impressions

AMax11.3 %

BHigh52.4 %

CMedium22.6 %

DLow13.7 %

Daily impressions and kilometres89,063 avg daily imp1,649 avg daily km

ImpressionsKm driven

Routes and impression zonesZagreb, Croatia

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