The goal
Launch the new Sour Cherry Pepper flavour with the line “A rare kind, a bold taste”.
Case studies/ Zagreb, Croatia
Schweppes: the new Sour Cherry Pepper in the city
Schweppesclient
2026year
3,077,720impressions
102,881km driven
12vehicles
In-vehicle activations
What we ran
Taxis in Schweppes design drove Zagreb, Croatia with the same creative as the billboards, and passengers got a bottle of the new Schweppes on board.
Result
12 vehicles drove 102,881 km over 72 days and delivered 3,077,720 impressions. Reach peaked on Fridays and around 8:00, and the best day was 10 July with 102,983 impressions.
From the dashboard
Campaign results
Total impressions3,077,720
Kilometres driven102,881km
Vehicles12
Active cities1
ImpressionsKm driven
SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
AMax16 %
BHigh34.6 %
CMedium29.4 %
DLow19.9 %
ImpressionsKm driven
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