A flyer the passenger takes home

A flyer on the street often ends up in the first bin. A flyer in the vehicle gets picked up, read during the ride and taken home.

What it looks like

Flyers sit in a pocket on the headrest, or the driver hands them to the passenger. The flyer carries the offer and a QR code that leads to a website, web shop or prize draw.

A QR code turns paper into a measurable channel.

What can be measured

• QR scans, by day and hour
• Discount codes redeemed in the web shop or in store
• Vehicle impressions and routes from the Flaster dashboard

When it makes sense

A flyer works when the offer needs a bit more explanation than fits on a vehicle: a new product, a web shop promotion or a store opening. It can be combined with sampling, so the passenger gets both the product and a reason to buy it.