Co-funded by the European UnionFunded by the European Union – NextGenerationEU
CountrySlovenia
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Case studies/ Ljubljana, Slovenia

Jelsa tourist board: Hvar on the streets of Slovenia

TZ Jelsaclient
2022year
SItarget market
Lavenderscented gift for passengers
In-vehicle activations · International

The goal

Get Slovenians to see Hvar and decide to visit.

What we ran

Taxis with the “Visit Jelsa” message and scenes from Hvar drove Ljubljana, Slovenia, and passengers got lavender.

TZ Jelsa
TZ Jelsa
TZ Jelsa

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