Case studies/ Zagreb, Croatia

Samsung Galaxy S24: AI on the road

Samsungclient
2024year
895,306impressions
37,287km driven
10vehicles

The goal

Launch the Galaxy S24 and its AI features.

What we ran

Vehicles in Samsung design drove Zagreb, Croatia during the launch.

Result

10 vehicles drove 37,287 km over 32 days and delivered 895,306 impressions. Reach peaked on Saturdays and around 20:00, and the best day was 7 February with 59,248 impressions.

Samsung
Samsung
Samsung
From the dashboard

Campaign results

Total impressions895,306
Kilometres driven37,287km
Vehicles10
Active cities1
Impressions by hour00:00 – 23:00
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
010,00020,00030,00040,000Mon · 34,29934,299MonTue · 28,79028,790TueWed · 30,72530,725WedThu · 24,62424,624ThuFri · 26,35926,359FriSat · 37,47937,479SatSun · 11,75211,752Sun
Daily average, week by week27,978 avg daily imp1,165 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5

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