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Case studies/ Split, Dubrovnik and Zadar, Croatia

Heineken: summer by the sea

Heinekenclient
2024year
2,079,635impressions
70,972km driven
20vehicles

The goal

Be seen where people are in summer: by the sea.

What we ran

Vehicles in Heineken design drove Split, Croatia and the coastal roads.

Result

20 vehicles drove 70,972 km over 64 days and delivered 2,079,635 impressions. Reach peaked on Fridays and around 12:00.

Heineken
Heineken
Heineken
From the dashboard

Campaign results

Total impressions2,079,635
Kilometres driven70,972km
Vehicles20
Active cities3
Split, Croatia
Impressions
1,035,479
Kilometres
37,494 km
Dubrovnik, Croatia
Impressions
799,459
Kilometres
21,383 km
Zadar, Croatia
Impressions
244,697
Kilometres
12,095 km
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
010,00020,00030,00040,00050,000Mon · 34,39834,398MonTue · 33,05733,057TueWed · 35,52935,529WedThu · 27,07527,075ThuFri · 40,53340,533FriSat · 37,29637,296SatSun · 19,50919,509Sun
Daily average, week by week32,494 avg daily imp1,109 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9Wk 10

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