The goal
Show tourists they can tap to pay with Visa all over Croatia.
Case studies/ Zadar, Pula, Split and Dubrovnik, Croatia
Visa: “Everywhere you want to be”
Visaclient
2025year
2,316,782impressions
161,967km driven
18vehicles
What we ran
Vehicles in Visa design drove Split, Zadar, Pula and Dubrovnik, Croatia through the season, with the message in English.
Result
18 vehicles drove 161,967 km over 95 days and delivered 2,316,782 impressions. Reach peaked on Fridays and around 9:00.
From the dashboard
Campaign results
Total impressions2,316,782
Kilometres driven161,967km
Vehicles18
Active cities4
Zadar, Croatia
- Impressions
- 746,320
- Kilometres
- 65,124 km
Pula, Croatia
- Impressions
- 571,685
- Kilometres
- 42,434 km
Split, Croatia
- Impressions
- 531,042
- Kilometres
- 24,556 km
Dubrovnik, Croatia
- Impressions
- 467,735
- Kilometres
- 29,853 km
ImpressionsKm driven
SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
ImpressionsKm driven
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