Case studies/ Zagreb and Split, Croatia

Borotalco: a campaign that keeps coming back

Borotalcoclient

2026year

12,303,471impressions

226,866km driven

26vehicles

In-vehicle activations

Continue a campaign that has run with Flaster since 2023.

Vehicles in Borotalco design drove central Zagreb, Croatia, and passengers got a flyer with an offer.

26 vehicles drove 226,866 km over 68 days and delivered 12,303,471 impressions. Reach peaked on Thursdays and around 7:00.

From the dashboard

Campaign results

Total impressions12,303,471

Kilometres driven226,866km

Vehicles26

Active cities2

Zagreb, Croatia

Split, Croatia

Kilometres and impressions by hour00:00 – 23:00

ImpressionsKm driven

Impressions heatmapday × hour

SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00

Average impressions by day of weekMon – Sun

Impressions by proximity zoneshare of impressions

AMax14.5 %

BHigh46.7 %

CMedium26 %

DLow12.8 %

Daily average, week by week180,933 avg daily imp3,336 avg daily km

ImpressionsKm driven

Sampling in the vehicleSampling · In-vehicle activations

Flyer with the offer in the vehicleIn-vehicle activations

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