Marketing and sales professionals
You know the agencies and brand managers in your market.
Why now
Brands want advertising they can measure, and we measure it
$54.2bnout-of-home spend worldwide in 2025
+15%growth from 2024 to 2025
47%of it already goes to digital out-of-home
Source: World Out of Home Organization, Global Out of Home Expenditure Report 2026.
Who is it for
Built for people who already sell media
Media and OOH owners
Add a measured, mobile format to the outdoor you already sell.
Taxi and fleet operators
Your vehicles become the first media on the road.
Probably not for you if
- you want a passive investment
- you can't build a local team in the first months
- you'd run it next to another full-time job
Not sure it fits?
Write to us anyway.
What you get
A proven, operating business with an established brand behind it
Campaigns from the network
Multi-market campaigns that book your country. You run them locally.
Cross-border selling
Sell other Flaster markets to your own clients.
Measurement technology
IoT devices and the client dashboard. It's why brands buy.
An established brand
65+ brands as references from day one.
Systems ready on day one
CRM, operations tools and the driver app.
Playbooks and training
Sales, drivers, wrapping and reporting, taught in Zagreb, Croatia.
How you earn
Four ways a partner earns
Local campaigns
You sell measured campaigns to brands and agencies in your country.
- What you sell: branding on your media for 1–12 months, plus activations.
- Who owns the client: you.
Network campaigns
Multi-market campaigns that include your country.
- What you do: brand the media, run them and hand over the local report.
- How you're paid: your share of the part that runs in your country.
Cross-border sales
Campaigns your clients run in other Flaster markets.
- What you do: sell and manage the client. The local partner runs it.
- How you're paid: you earn on what your clients run abroad.
In-car activations
Sampling, flyers, surveys and prize draws on top of the wrap.
- What you sell: sampling, flyers, surveys and prize draws.
- Why it helps: more value from the same media and drivers.
Who does what
What Flaster brings, what you build
Flaster brings
- The Flaster brand and references from 65+ brands
- IoT measurement devices and the impressions method
- Client dashboard with heatmaps and reports
- CRM, operations and the gamified driver app
- Campaigns from the Flaster network and global partner portfolio
- Training, playbooks and launch support
You build
- A local sales team selling to brands and agencies
- A driver network in your cities
- Wrapping and installation partners
- Local operations and client service
The path
From first call to the first medium on the road
Intro call
30 minutes with the founders.
Business plan and finances
Market plan, investment and numbers, worked out together.
Signing the contract
The franchise agreement for your country.
Training in Zagreb, Croatia
A week at Flaster HQ with the team, before you launch.
Questions
What partners ask us
Who is it for?
People who already sell media or run vehicles: marketing and sales professionals with agency and brand contacts, media and OOH owners, and taxi or fleet operators.
How hard is it to find the first drivers and fleets?
Easier than most expect. Drivers and fleets want extra income, so the first agreements usually come together quickly, and we help you set them up.
Do you work with brands or agencies?
Both.
What technology do you use?
Our own device in every vehicle, a live client dashboard and the driver app. They count impressions, kilometres and where the ad was seen, and all come from Flaster.
Who supplies the film and does the wrapping?
The film usually ships from Croatia, from the supplier who makes the special film for Flaster campaigns. You can source it yourself, but we recommend ordering it from us. Wrapping is done by local wrappers, and we can train them in your market.
Are there limits on the creative?
Every market is different and local law always applies. Because the ads run on privately owned vehicles, Flaster often works where classic outdoor is restricted. In Hungary, for example, outdoor advertising is heavily limited, but branding private vehicles can't be banned.
What training do I get?
A full business week of training with our team in Zagreb, Croatia, before you launch.
Is the franchise exclusive?
Yes. One partner per country.
How long is the contract?
5 years.
How much does it cost to become a partner?
It depends on the market. Numbers under NDA after the intro call.