Case studies/ Zagreb, Croatia

Cedevita Iced Tea: cold in the car

Cedevita Ice Teaclient

2026year

3,365,965impressions

92,770km driven

18vehicles

Sampling · In-vehicle activations

The goal

Launch Cedevita Iced Tea in the middle of summer.

What we ran

Vehicles in Cedevita design drove Zagreb, Croatia, and passengers got a chilled bottle of Cedevita iced tea.

Result

18 vehicles drove 92,770 km over 32 days and delivered 3,365,965 impressions. Reach peaked on Fridays and around 8:00, and the best day was 28 May with 195,833 impressions.

From the dashboard

Campaign results

Total impressions3,365,965

Kilometres driven92,770km

Vehicles18

Active cities1

Kilometres and impressions by hour00:00 – 23:00

ImpressionsKm driven

Impressions heatmapday × hour

SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00

Average impressions by day of weekMon – Sun

Impressions by proximity zoneshare of impressions

AMax11.6 %

BHigh32.6 %

CMedium36.6 %

DLow19.1 %

Daily average, week by week105,186 avg daily imp2,899 avg daily km

ImpressionsKm driven

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