Case studies/ Zagreb, Croatia

Cockta Blondie: cold samples in taxis

Cockta Blondieclient

2022year

5,093,371impressions

93,614km driven

10vehicles

6,000+samples handed out

Sampling

The goal

Launch a new drink and get it into people's hands.

What we ran

Passengers in taxis got a chilled Cockta Blondie during the ride.

Result

10 vehicles drove 93,614 km over 85 days and delivered 5,093,371 impressions. Reach peaked on Wednesdays and around 18:00. More than 6,000 samples and fantastic feedback.

From the dashboard

Campaign results

Total impressions5,093,371

Kilometres driven93,614km

Vehicles10

Active cities1

Kilometres and impressions by hour00:00 – 23:00

ImpressionsKm driven

Impressions heatmapday × hour

SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00

Average impressions by day of weekMon – Sun

Daily average, week by week59,922 avg daily imp1,101 avg daily km

ImpressionsKm driven

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