Case studies/ Zagreb, Croatia

Fini-Mini Noodles: a launch with sampling

Podravka Fini-Miniclient

2023year

795,975impressions

48,179km driven

12vehicles

3flavours sampled

Sampling

The goal

Introduce the new Fini-Mini Noodles to their audience.

What we ran

A cut wrap on the vehicles and samples in three flavours.

Result

12 vehicles drove 48,179 km over 33 days and delivered 795,975 impressions. Reach peaked on Thursdays and around 9:00, and the best day was 13 April with 56,332 impressions. According to Flaster, passengers responded very well to the sampling.

From the dashboard

Campaign results

Total impressions795,975

Kilometres driven48,179km

Vehicles12

Active cities1

Kilometres and impressions by hour00:00 – 23:00

ImpressionsKm driven

Impressions heatmapday × hour

SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00

Average impressions by day of weekMon – Sun

Daily average, week by week24,120 avg daily imp1,460 avg daily km

ImpressionsKm driven

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