The goal
Extend the Meralys nasal spray campaign onto the streets of Zagreb, Croatia.
Case studies/ Zagreb, Croatia
Meralys: “Oš i taksi stavit u nos?”
JGL Meralysclient
2022year
1,561,769impressions
76,571km driven
10vehicles
What we ran
Taxis with the line “Oš i taksi stavit u nos?”.
Result
10 vehicles drove 76,571 km over 66 days and delivered 1,561,769 impressions. Reach peaked on Fridays and around 11:00, and the best day was 25 November with 50,303 impressions. The campaign continued into early 2023. People noticed and talked about the lines, and feedback was very positive.
From the dashboard
Campaign results
Campaign shownJGL Meralys · 10 November 2022 – 14 January 2023
Total impressions1,561,769
Kilometres driven76,571km
Vehicles10
Active cities1
ImpressionsKm driven
SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
ImpressionsKm driven
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