The goal
Introduce Nescafé Iced Coffee to people on the coast in the middle of the summer heat.
Case studies/ Split, Zadar, Dubrovnik and Pula, Croatia
Nescafé: iced coffee on the coast, in two waves
Nescaféclient
2026year
12,893,402impressions
325,628km driven
23 + 12vehicles in two waves
Sampling · Several cities
What we ran
Wave one: 23 vehicles in Nescafé design drove Split, Zadar, Dubrovnik and Pula, Croatia. Wave two, Nescafé Cold: 12 vehicles in Split and Zadar, with iced coffee tasting on board.
Result
Across two waves (23 and 12 vehicles), the campaign drove 325,628 km over 84 days and delivered 12,893,402 impressions. Reach peaked on Fridays and in the evening, around 22:00.
From the dashboard
Campaign results
Total impressions12,893,402
Kilometres driven325,628km
Vehicles35
Active cities4
Split, Croatia
- Impressions
- 6,142,540
- Kilometres
- 176,048 km
Zadar, Croatia
- Impressions
- 3,225,700
- Kilometres
- 68,870 km
Dubrovnik, Croatia
- Impressions
- 1,964,718
- Kilometres
- 40,270 km
Pula, Croatia
- Impressions
- 1,032,307
- Kilometres
- 32,570 km
ImpressionsKm driven
SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
AMax15.3 %
BHigh45.1 %
CMedium28.5 %
DLow11.2 %
ImpressionsKm driven
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