Case studies/ Zagreb, Croatia

Philips: holiday gifts with Elipso

Philips × Elipsoclient

2022year

1,098,287impressions

60,505km driven

11vehicles

In-vehicle activations

The goal

Present Philips products as holiday gifts, available in Elipso stores.

What we ran

Vehicles with the Philips range in Zagreb, Croatia and a discount for passengers.

Result

11 vehicles drove 60,505 km over 63 days and delivered 1,098,287 impressions. Reach peaked on Tuesdays and around 11:00, and the best day was 21 December with 52,901 impressions.

From the dashboard

Campaign results

Total impressions1,098,287

Kilometres driven60,505km

Vehicles11

Active cities1

Kilometres and impressions by hour00:00 – 23:00

ImpressionsKm driven

Impressions heatmapday × hour

SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00

Average impressions by day of weekMon – Sun

Daily average, week by week17,433 avg daily imp960 avg daily km

ImpressionsKm driven

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