Case studies/ Zagreb and Split, Croatia

Philips: the e-shop's first birthday

Philipsclient

2026year

1,535,186impressions

40,243km driven

8vehicles

QRon the headrests

In-vehicle activations · Several cities

Celebrate the first birthday of the Philips e-shop and show people its offers.

Vehicles in Zagreb and Split, Croatia, with a “Wheel of Fortune” and QR codes for e-shop offers inside.

8 vehicles drove 40,243 km over 36 days and delivered 1,535,186 impressions. Reach peaked on Fridays and around 11:00.

From the dashboard

Campaign results

Total impressions1,535,186

Kilometres driven40,243km

Vehicles8

Active cities2

Zagreb, Croatia

Split, Croatia

Kilometres and impressions by hour00:00 – 23:00

ImpressionsKm driven

Impressions heatmapday × hour

SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00

Average impressions by day of weekMon – Sun

Impressions by proximity zoneshare of impressions

AMax9.9 %

BHigh30.5 %

CMedium45.5 %

DLow14.1 %

Daily average, week by week42,644 avg daily imp1,118 avg daily km

ImpressionsKm driven

3,555,638 impressions

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