The goal
Introduce OneUp, a cordless electric mop that keeps clean and dirty water apart.
Case studies/ Zagreb and Split, Croatia
Philips OneUp: an electric mop on the road
Philipsclient
2026year
2cities
Newproduct launch
Several cities
What we ran
Vehicles carrying the OneUp campaign drove everyday city routes in Zagreb and Split, Croatia.
From the dashboard
Campaign results
Total impressions18,525,170
Kilometres driven343,006km
Vehicles18
Active cities2
Zagreb, Croatia
- Impressions
- 15,030,907
- Kilometres
- 189,944 km
Split, Croatia
- Impressions
- 3,494,263
- Kilometres
- 103,133 km
ImpressionsKm driven
SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
AMax11.3 %
BHigh52.4 %
CMedium22.6 %
DLow13.7 %
ImpressionsKm driven
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