Case studies/ Zagreb, Croatia

Philips Sonicare: an electric toothbrush on the move

Philips Sonicareclient

2025year

2,671,345impressions

103,963km driven

10vehicles

The goal

Bring Philips Sonicare electric toothbrushes closer to people in the city.

What we ran

Vehicles carried the Sonicare campaign. One of Philips' campaigns with Flaster since 2021.

Result

10 vehicles drove 103,963 km over 61 days and delivered 2,671,345 impressions. Reach peaked on Fridays and around 8:00, and the best day was 16 October with 95,470 impressions.

From the dashboard

Campaign results

Total impressions2,671,345

Kilometres driven103,963km

Vehicles10

Active cities1

Kilometres and impressions by hour00:00 – 23:00

ImpressionsKm driven

Impressions heatmapday × hour

SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00

Average impressions by day of weekMon – Sun

Daily average, week by week43,793 avg daily imp1,704 avg daily km

ImpressionsKm driven

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