Case studies/ Zagreb, Croatia

Postaj: an app for finding tradespeople

Postajclient

2023year

2,731,597impressions

81,216km driven

QRon every vehicle

In-vehicle activations

The goal

Build the app's offline presence, raise awareness and bring in new users.

What we ran

Vehicles with the app's QR code and a tool-shaped flyer.

Result

Over 75 days the campaign drove 81,216 km and delivered 2,731,597 impressions. Reach peaked on Fridays and around 17:00, and the best day was 24 November with 78,815 impressions.

From the dashboard

Campaign results

Total impressions2,731,597

Kilometres driven81,216km

Vehicles–

Active cities1

Kilometres and impressions by hour00:00 – 23:00

ImpressionsKm driven

Impressions heatmapday × hour

SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00

Average impressions by day of weekMon – Sun

Daily average, week by week36,421 avg daily imp1,083 avg daily km

ImpressionsKm driven

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