Case studies/ Zagreb, Croatia

Schweppes: the new Sour Cherry Pepper in the city

Schweppesclient

2026year

3,077,720impressions

102,881km driven

12vehicles

In-vehicle activations

The goal

Launch the new Sour Cherry Pepper flavour with the line “A rare kind, a bold taste”.

What we ran

Taxis in Schweppes design drove Zagreb, Croatia with the same creative as the billboards, and passengers got a bottle of the new Schweppes on board.

Result

12 vehicles drove 102,881 km over 72 days and delivered 3,077,720 impressions. Reach peaked on Fridays and around 8:00, and the best day was 10 July with 102,983 impressions.

From the dashboard

Campaign results

Total impressions3,077,720

Kilometres driven102,881km

Vehicles12

Active cities1

Kilometres and impressions by hour00:00 – 23:00

ImpressionsKm driven

Impressions heatmapday × hour

SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00

Average impressions by day of weekMon – Sun

Impressions by proximity zoneshare of impressions

AMax16 %

BHigh34.6 %

CMedium29.4 %

DLow19.9 %

Daily average, week by week42,746 avg daily imp1,429 avg daily km

ImpressionsKm driven

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