What an omnichannel approach is

The line between online and offline has almost disappeared. A customer sees an ad on the street, checks it on their phone and buys in store, and expects the same experience at every step.

What omnichannel means

Omnichannel means all channels are connected into one customer experience. The message, tone and offer are the same wherever the customer meets the brand.

One vehicle, one brand, one message.

What it looks like with Flaster

• Street: vehicles in the brand's design drive routes where the audience is
• Vehicle: the passenger gets a sample, a flyer or a game and meets the product directly
• Phone: QR codes and retargeting to people who were near the vehicle
• Data: impressions, routes and a heatmap for post-campaign analysis

Spot AD

Vehicles move, so a brand can send one to a place of its choice, an event or a busy spot. The outdoor ad comes to the audience instead of waiting for it.