Co-funded by the European UnionFunded by the European Union – NextGenerationEU
CountryCroatia
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Case studies/ Zagreb, Croatia

Cedevita Iced Tea: cold in the car

Cedevita Ice Teaclient
2026year
3,365,965impressions
92,770km driven
18vehicles
Sampling · In-vehicle activations

The goal

Launch Cedevita Iced Tea in the middle of summer.

What we ran

Vehicles in Cedevita design drove Zagreb, Croatia, and passengers got a chilled bottle of Cedevita iced tea.

Result

18 vehicles drove 92,770 km over 32 days and delivered 3,365,965 impressions. Reach peaked on Fridays and around 8:00, and the best day was 28 May with 195,833 impressions.

Cedevita Ice Tea
Cedevita Ice Tea
Cedevita Ice Tea
From the dashboard

Campaign results

Total impressions3,365,965
Kilometres driven92,770km
Vehicles18
Active cities1
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
050,000100,000150,000Mon · 135,162135,162MonTue · 125,266125,266TueWed · 136,297136,297WedThu · 106,692106,692ThuFri · 143,409143,409FriSat · 72,84072,840SatSun · 32,87332,873Sun
Impressions by proximity zoneshare of impressions
AMax11.6 %
BHigh32.6 %
CMedium36.6 %
DLow19.1 %
Daily average, week by week105,186 avg daily imp2,899 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5

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