Co-funded by the European UnionFunded by the European Union – NextGenerationEU
CountryCroatia
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Case studies/ Zagreb, Croatia

Dukat: vehicles in fruit colours

Dukatclient
2026year
2,176,909impressions
52,284km driven
11vehicles

The goal

Introduce a new Dukat product to families in the city.

What we ran

Vehicles in Dukat design drove around Zagreb, Croatia.

Result

11 vehicles drove 52,284 km over 36 days and delivered 2,176,909 impressions. Reach peaked on Wednesdays and around 18:00, and the best day was 1 July with 128,728 impressions.

Dukat
Dukat
Dukat
From the dashboard

Campaign results

Total impressions2,176,909
Kilometres driven52,284km
Vehicles11
Active cities1
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
020,00040,00060,00080,000Mon · 67,44867,448MonTue · 68,90568,905TueWed · 77,31577,315WedThu · 70,14970,149ThuFri · 62,16762,167FriSat · 39,03039,030SatSun · 34,90634,906Sun
Impressions by proximity zoneshare of impressions
AMax18.3 %
BHigh53.3 %
CMedium18.6 %
DLow9.8 %
Daily average, week by week60,470 avg daily imp1,452 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5

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