Co-funded by the European UnionFunded by the European Union – NextGenerationEU
CountryCroatia
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Case studies/ Zagreb, Croatia

Chilly: the product in the taxi

Chillyclient
2025year
3,063,362impressions
92,865km driven
11vehicles
Samplingin the vehicle
Sampling · In-vehicle activations

The goal

Bring Chilly closer to women in the city.

What we ran

Vehicles in Chilly design drove Zagreb, Croatia, and passengers got a sample on board.

Result

11 vehicles drove 92,865 km over 68 days and delivered 3,063,362 impressions. Reach peaked on Wednesdays and around 9:00, and the best day was 23 May with 80,101 impressions.

Chilly
Chilly
Chilly
From the dashboard

Campaign results

Total impressions3,063,362
Kilometres driven92,865km
Vehicles11
Active cities1
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
020,00040,00060,000Mon · 43,08243,082MonTue · 52,60752,607TueWed · 54,61054,610WedThu · 50,36950,369ThuFri · 48,06348,063FriSat · 38,85738,857SatSun · 29,24629,246Sun
Daily average, week by week45,049 avg daily imp1,366 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9Wk 10

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