Co-funded by the European UnionFunded by the European Union – NextGenerationEU
CountryCroatia
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Case studies/ Zagreb, Croatia

NIVEA Deo: the product in passengers' hands

NIVEAclient
2025year
799,741impressions
27,459km driven
5vehicles
Samplingin the vehicle
Sampling · In-vehicle activations

The goal

Introduce NIVEA deodorant and let people try it.

What we ran

Vehicles in NIVEA design drove Zagreb, Croatia, and passengers got a NIVEA deodorant on board.

Result

5 vehicles drove 27,459 km over 31 days and delivered 799,741 impressions. Reach peaked on Tuesdays and around 8:00, and the best day was 28 November with 54,596 impressions.

NIVEA
NIVEA
NIVEA
NIVEA
From the dashboard

Campaign results

Total impressions799,741
Kilometres driven27,459km
Vehicles5
Active cities1
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
010,00020,00030,00040,000Mon · 27,47827,478MonTue · 38,69138,691TueWed · 35,73235,732WedThu · 18,07118,071ThuFri · 32,05932,059FriSat · 16,11916,119SatSun · 15,22315,223Sun
Daily average, week by week25,798 avg daily imp886 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5

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