The goal
Bring 1664 Blanc to people on the coast during the tourist season.
Case studies/ Zagreb and Split, Croatia
1664 Blanc: summer on the coast
1664 Blancclient
2025year
1,660,398impressions
30,012km driven
12vehicles
Samplingin the vehicle
Sampling · In-vehicle activations
What we ran
Vehicles in 1664 Blanc design drove Split, Croatia and the coast, with chilled cans of 1664 Blanc waiting for passengers inside.
Result
12 vehicles drove 30,012 km over 34 days and delivered 1,660,398 impressions. Reach peaked on Tuesdays and around 15:00.
From the dashboard
Campaign results
Total impressions1,660,398
Kilometres driven30,012km
Vehicles12
Active cities2
Zagreb, Croatia
- Impressions
- 1,045,563
- Kilometres
- 17,186 km
Split, Croatia
- Impressions
- 614,835
- Kilometres
- 12,826 km
ImpressionsKm driven
SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
ImpressionsKm driven
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