Co-funded by the European UnionFunded by the European Union – NextGenerationEU
CountryCroatia
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Case studies/ Zagreb and Split, Croatia

Somersby: a summer campaign on the road

Somersbyclient
2025year
2,907,486impressions
70,404km driven
10vehicles

The goal

Keep Somersby top of mind in its peak season.

What we ran

Vehicles in Somersby design drove around Zagreb, Croatia through the summer.

Result

10 vehicles drove 70,404 km over 63 days and delivered 2,907,486 impressions. Reach peaked on Fridays and around 20:00.

Somersby
Somersby
Somersby
From the dashboard

Campaign results

Total impressions2,907,486
Kilometres driven70,404km
Vehicles10
Active cities2
Zagreb, Croatia
Impressions
1,731,283
Kilometres
31,068 km
Split, Croatia
Impressions
1,176,203
Kilometres
39,335 km
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
020,00040,00060,00080,000Mon · 43,05443,054MonTue · 48,34648,346TueWed · 37,98837,988WedThu · 51,80251,802ThuFri · 72,38472,384FriSat · 52,09652,096SatSun · 17,38417,384Sun
Daily average, week by week46,151 avg daily imp1,118 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9Wk 10

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