Co-funded by the European UnionFunded by the European Union – NextGenerationEU
CountryCroatia
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Case studies/ Zagreb, Croatia

Fanta: a fleet in summer colours

Fantaclient
2025year
5,915,689impressions
208,063km driven
13vehicles
In-vehicle activations

The goal

Bring Fanta into everyday city traffic over the summer.

What we ran

Vehicles in Fanta design drove the business districts and centre of Zagreb, Croatia, and passengers got a can of Fanta.

Result

13 vehicles drove 208,063 km over 95 days and delivered 5,915,689 impressions. Reach peaked on Fridays and around 11:00, and the best day was 18 July with 165,616 impressions.

Fanta
Fanta
Fanta
Fanta
From the dashboard

Campaign results

Total impressions5,915,689
Kilometres driven208,063km
Vehicles13
Active cities1
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
020,00040,00060,00080,000100,000Mon · 72,10772,107MonTue · 65,19665,196TueWed · 70,49670,496WedThu · 65,05965,059ThuFri · 80,26380,263FriSat · 44,12944,129SatSun · 36,18736,187Sun
Daily average, week by week62,270 avg daily imp2,190 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9Wk 10Wk 11Wk 12Wk 13Wk 14

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