Co-funded by the European UnionFunded by the European Union – NextGenerationEU
CountryCroatia
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Case studies/ Zagreb, Croatia

Philips Sonicare: an electric toothbrush on the move

Philips Sonicareclient
2025year
2,671,345impressions
103,963km driven
10vehicles

The goal

Bring Philips Sonicare electric toothbrushes closer to people in the city.

What we ran

Vehicles carried the Sonicare campaign. One of Philips' campaigns with Flaster since 2021.

Result

10 vehicles drove 103,963 km over 61 days and delivered 2,671,345 impressions. Reach peaked on Fridays and around 8:00, and the best day was 16 October with 95,470 impressions.

Philips Sonicare
Philips Sonicare
Philips Sonicare
Philips Sonicare
From the dashboard

Campaign results

Total impressions2,671,345
Kilometres driven103,963km
Vehicles10
Active cities1
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
020,00040,00060,000Mon · 46,14346,143MonTue · 51,01851,018TueWed · 46,84646,846WedThu · 50,28850,288ThuFri · 53,86253,862FriSat · 36,39736,397SatSun · 18,34418,344Sun
Daily average, week by week43,793 avg daily imp1,704 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9

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