Co-funded by the European UnionFunded by the European Union – NextGenerationEU
CountryCroatia
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Case studies/ Zagreb, Croatia

Philips: holiday gifts with Elipso

Philips × Elipsoclient
2022year
1,098,287impressions
60,505km driven
11vehicles
In-vehicle activations

The goal

Present Philips products as holiday gifts, available in Elipso stores.

What we ran

Vehicles with the Philips range in Zagreb, Croatia and a discount for passengers.

Result

11 vehicles drove 60,505 km over 63 days and delivered 1,098,287 impressions. Reach peaked on Tuesdays and around 11:00, and the best day was 21 December with 52,901 impressions.

Philips × Elipso
Philips × Elipso
Philips × Elipso
Philips × Elipso
From the dashboard

Campaign results

Total impressions1,098,287
Kilometres driven60,505km
Vehicles11
Active cities1
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
05,00010,00015,00020,00025,000Mon · 19,93419,934MonTue · 22,45222,452TueWed · 19,52019,520WedThu · 14,72614,726ThuFri · 21,38821,388FriSat · 15,79515,795SatSun · 8,2178,217Sun
Daily average, week by week17,433 avg daily imp960 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9Wk 10Wk 11

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