The goal
Raise awareness of the games and bring in new players through sampling.
Case studies/ Zagreb, Croatia
Hrvatska Lutrija: three games in one year
Hrvatska Lutrijaclient
2022year
1,370,204impressions
105,039km driven
7vehicles
€1.33promo ticket for passengers
In-vehicle activations
What we ran
Three games across the year, with free plays for passengers and routes based on earlier campaign data.
Result
7 vehicles drove 105,039 km over 64 days and delivered 1,370,204 impressions. Reach peaked on Thursdays and around 9:00, and the best day was 30 June with 55,303 impressions. The same year, two more games ran with Flaster: “Sve ili ništa” in Split and Crobet in Zagreb, Croatia.
From the dashboard
Campaign results
Campaign shownLutrija “Sve ili ništa”, Zagreb, Croatia · 8 June – 10 August 2022
Total impressions1,370,204
Kilometres driven105,039km
Vehicles7
Active cities1
ImpressionsKm driven
SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
ImpressionsKm driven
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