Co-funded by the European UnionFunded by the European Union – NextGenerationEU
CountryCroatia
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Case studies/ Zagreb, Croatia

Meralys: “Oš i taksi stavit u nos?”

JGL Meralysclient
2022year
1,561,769impressions
76,571km driven
10vehicles

The goal

Extend the Meralys nasal spray campaign onto the streets of Zagreb, Croatia.

What we ran

Taxis with the line “Oš i taksi stavit u nos?”.

Result

10 vehicles drove 76,571 km over 66 days and delivered 1,561,769 impressions. Reach peaked on Fridays and around 11:00, and the best day was 25 November with 50,303 impressions. The campaign continued into early 2023. People noticed and talked about the lines, and feedback was very positive.

JGL Meralys
JGL Meralys
JGL Meralys
JGL Meralys
From the dashboard

Campaign results

Campaign shownJGL Meralys · 10 November 2022 – 14 January 2023

Total impressions1,561,769
Kilometres driven76,571km
Vehicles10
Active cities1
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
010,00020,00030,00040,000Mon · 23,03023,030MonTue · 27,33727,337TueWed · 28,89528,895WedThu · 24,48424,484ThuFri · 30,74830,748FriSat · 16,34816,348SatSun · 14,73514,735Sun
Daily average, week by week23,663 avg daily imp1,160 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9Wk 10Wk 11

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