Co-funded by the European UnionFunded by the European Union – NextGenerationEU
CountryCroatia
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Case studies/ Croatia and Slovenia

Glade: vehicles that smell like the holidays

Gladeclient
2022year
2,521,244impressions
114,189km driven
10vehicles
Sampling · Several cities · International

The goal

Show what the product does where people experience it: by scent, in the vehicle.

What we ran

Croatia and Slovenia: Glade scents in every vehicle and a flyer for passengers.

Result

In Zagreb, Croatia: 10 vehicles drove 114,189 km over 113 days and delivered 2,521,244 impressions. Reach peaked on Fridays and around 19:00, and the best day was 9 December with 42,600 impressions.

Glade
Glade
Glade
Glade
From the dashboard

Campaign results

Total impressions2,521,244
Kilometres driven114,189km
Vehicles10
Active cities1
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
010,00020,00030,000Mon · 20,96120,961MonTue · 23,57023,570TueWed · 26,12526,125WedThu · 23,17323,173ThuFri · 28,14128,141FriSat · 19,47219,472SatSun · 14,68814,688Sun
Daily average, week by week22,312 avg daily imp1,011 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9Wk 10Wk 11Wk 12Wk 13Wk 14Wk 15Wk 16Wk 17Wk 18

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