Co-funded by the European UnionFunded by the European Union – NextGenerationEU
CountryCroatia
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Case studies/ Zagreb, Croatia

Kraš Tortica: “Don't think about Tortica”

Kraš Torticaclient
2023year
1,732,557impressions
111,032km driven
12vehicles
Samplingin the vehicle
Sampling · In-vehicle activations

The goal

Remind people of Tortica with a witty line and put it in their hands.

What we ran

Vehicles saying “Focus on the traffic, don't think about Tortica” drove Zagreb, Croatia, and passengers got a Tortica.

Result

12 vehicles drove 111,032 km over 64 days and delivered 1,732,557 impressions. Reach peaked on Wednesdays and around 12:00, and the best day was 21 June with 66,102 impressions.

Kraš Tortica
Kraš Tortica
Kraš Tortica
From the dashboard

Campaign results

Total impressions1,732,557
Kilometres driven111,032km
Vehicles12
Active cities1
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
010,00020,00030,00040,000Mon · 30,83930,839MonTue · 27,19027,190TueWed · 32,29232,292WedThu · 30,14230,142ThuFri · 26,21726,217FriSat · 22,44622,446SatSun · 20,36020,360Sun
Daily average, week by week27,071 avg daily imp1,735 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9Wk 10

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