The goal
Introduce the new Fini-Mini Noodles to their audience.
Case studies/ Zagreb, Croatia
Fini-Mini Noodles: a launch with sampling
Podravka Fini-Miniclient
2023year
795,975impressions
48,179km driven
12vehicles
3flavours sampled
Sampling
What we ran
A cut wrap on the vehicles and samples in three flavours.
Result
12 vehicles drove 48,179 km over 33 days and delivered 795,975 impressions. Reach peaked on Thursdays and around 9:00, and the best day was 13 April with 56,332 impressions. According to Flaster, passengers responded very well to the sampling.
From the dashboard
Campaign results
Total impressions795,975
Kilometres driven48,179km
Vehicles12
Active cities1
ImpressionsKm driven
SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
ImpressionsKm driven
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