Case studies/ Zagreb, Rijeka, Split (Croatia) and Ljubljana (Slovenia)

Nutribullet Pro: one campaign in four cities and two countries

Nutribulletclient

2023year

3,493,722impressions

191,537km driven

20vehicles in three cities

Sampling · Several cities · International

The goal

Introduce the new Nutribullet Pro and build on the 2022 campaign.

What we ran

The same campaign in every city, with a product leaflet inside.

Result

In Croatia: 20 vehicles in three cities drove 191,537 km over 125 days and delivered 3,493,722 impressions. Reach peaked on Fridays and around 12:00. After a strong 2022, the campaign was repeated on a larger scale.

From the dashboard

Campaign results

Total impressions3,493,722

Kilometres driven191,537km

Vehicles20

Active cities3

Zagreb, Croatia

Impressions: 1,647,537
Kilometres: 75,910 km

Split, Croatia

Impressions: 1,267,637
Kilometres: 49,269 km

Rijeka, Croatia

Impressions: 578,548
Kilometres: 66,358 km

Kilometres and impressions by hour00:00 – 23:00

ImpressionsKm driven

Impressions heatmapday × hour

SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00

Average impressions by day of weekMon – Sun

Daily average, week by week27,950 avg daily imp1,532 avg daily km

ImpressionsKm driven

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