Co-funded by the European UnionFunded by the European Union – NextGenerationEU
CountryCroatia
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Case studies/ Zagreb and Split, Croatia

Rockwool: stone wool on the streets

Rockwoolclient
2023year
3,852,317impressions
117,308km driven
5vehicles
QRnewsletter sign-up and a prize
In-vehicle activations · Several cities

The goal

Explain the benefits of stone wool insulation.

What we ran

Vehicles in Zagreb and Split, Croatia with a code for the newsletter and a prize.

Result

5 vehicles drove 117,308 km over 382 days and delivered 3,852,317 impressions. Reach peaked on Fridays and around 9:00.

Rockwool
Rockwool
Rockwool
Rockwool
From the dashboard

Campaign results

Total impressions3,852,317
Kilometres driven117,308km
Vehicles5
Active cities2
Zagreb, Croatia
Impressions
2,784,760
Kilometres
88,138 km
Split, Croatia
Impressions
1,040,924
Kilometres
28,132 km
Kilometres and impressions by hour00:00 – 23:00
ImpressionsKm driven
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00
Impressions heatmapday × hour
Average impressions by day of weekMon – Sun
05,00010,00015,00020,000Mon · 8,9548,954MonTue · 10,76010,760TueWed · 11,93011,930WedThu · 11,49411,494ThuFri · 15,25215,252FriSat · 7,2027,202SatSun · 4,4524,452Sun
Daily average, week by week10,085 avg daily imp307 avg daily km
ImpressionsKm driven
Wk 1Wk 2Wk 3Wk 4Wk 5Wk 6Wk 7Wk 8Wk 9Wk 10Wk 11Wk 12Wk 13Wk 14Wk 15Wk 16Wk 17Wk 18Wk 19Wk 20Wk 21Wk 22Wk 23Wk 24Wk 25Wk 26Wk 27Wk 28Wk 29Wk 30Wk 31Wk 32Wk 33Wk 34Wk 35Wk 36Wk 37Wk 38Wk 39Wk 40Wk 41Wk 42Wk 43Wk 44Wk 45Wk 46Wk 47Wk 48Wk 49Wk 50Wk 51Wk 52Wk 53Wk 54Wk 55

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