Case studies/ Split, Dubrovnik and Zadar, Croatia

Heineken: summer by the sea

Heinekenclient

2024year

2,079,635impressions

70,972km driven

20vehicles

Be seen where people are in summer: by the sea.

Vehicles in Heineken design drove Split, Croatia and the coastal roads.

20 vehicles drove 70,972 km over 64 days and delivered 2,079,635 impressions. Reach peaked on Fridays and around 12:00.

From the dashboard

Campaign results

Total impressions2,079,635

Kilometres driven70,972km

Vehicles20

Active cities3

Split, Croatia

Dubrovnik, Croatia

Zadar, Croatia

Kilometres and impressions by hour00:00 – 23:00

ImpressionsKm driven

Impressions heatmapday × hour

SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00

Average impressions by day of weekMon – Sun

Daily average, week by week32,494 avg daily imp1,109 avg daily km

ImpressionsKm driven

2,605,414 impressions

895,306 impressions

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