Case studies/ Zagreb, Croatia

Samsung Galaxy S24: AI on the road

Samsungclient

2024year

895,306impressions

37,287km driven

10vehicles

The goal

Launch the Galaxy S24 and its AI features.

What we ran

Vehicles in Samsung design drove Zagreb, Croatia during the launch.

Result

10 vehicles drove 37,287 km over 32 days and delivered 895,306 impressions. Reach peaked on Saturdays and around 20:00, and the best day was 7 February with 59,248 impressions.

From the dashboard

Campaign results

Total impressions895,306

Kilometres driven37,287km

Vehicles10

Active cities1

Impressions by hour00:00 – 23:00

Impressions heatmapday × hour

SunSatFriThuWedTueMon00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:00

Average impressions by day of weekMon – Sun

Daily average, week by week27,978 avg daily imp1,165 avg daily km

ImpressionsKm driven

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